Free Download — No Fluff, No Pitch
Your Messaging
Is Either Making
You Money
Or Costing You.
Most businesses spend thousands on ads and social media — and wonder why it's not working. The answer is almost always in the messaging. Score yours in 10 minutes.
Sound familiar? These are messaging problems — not marketing problems.
Can't explain your difference in one sentence
Website traffic that doesn't convert
Losing deals to competitors on price
What's Inside
the Scorecard
10
Diagnostic Questions
Ten honest questions that expose exactly where your messaging breaks down — scored on a side-by-side scale from Struggling to Thriving.
4
Score Interpretations
Your total score maps to one of four clear categories. No vague "you need improvement" — specific, actionable context based on where you land.
3
Immediate Next Steps
Not a list of 17 things you could do. Three specific actions — starting with finding your lowest scores and knowing what to do about them.
1
Clear Priority Focus
The two or three questions where you score 4 or below aren't opinions. They're your revenue leaks. The scorecard makes them unmistakable.
67%
Decided in seconds.
Buyers make up their minds about whether a business is worth their time based on messaging alone.
3x
More revenue.
Companies with clear, consistent brand messaging generate three times more revenue than those without it.
10 min
All it takes.
Complete the scorecard in under 10 minutes and walk away knowing exactly what's costing you deals.
What Your Score Tells You
10–39
SERIOUS GAPS
Prospects are slipping through the cracks every day. Your messaging can't carry the weight of your sales process right now.
40–64
INCONSISTENT
Your total score maps to one of four clear categories. No vague "you need improvement" — specific, actionable context based on where you land.
65–84
SOLID FOUNDATION
A few targeted fixes could significantly increase close rates. You're closer than you think — small pivots, real results.
85–100
STRONG MESSAGING
Let's talk about turning it into a scalable growth engine. You've built the foundation — now it's time to put it to work.
Why This Scorecard Exists
"Nine times out of ten, it's not a traffic problem.
It's a messaging problem."
After 33 years working with small B2B businesses, I've watched company after
company pour money into ads, SEO, and social — and stall out. Not because the product was bad.
Not because they needed more leads. Because the moment a prospect landed on their
website or heard their pitch, the message didn't land. I built this scorecard to make that
invisible problem very visible — fast.
Find Out Where
Your Messaging Is
Leaking Money
FREE! Takes 10 minutes. Gives you a clear picture of what's
working and what isn't — no consultant required.
Cornerstone Media Group, Inc. • 404-425-9573 • www.CSMediaGroup.com • Your Brand IN DEMAND Is Our Obsession!